About Us

Optima IT was founded in 2001 by the two current directors Neeraj Shah (Nick) and Satyan Shah (Sat).

While the whole world was still in shock with the global dot com crash, Nick and Sat identified a niche gap in the small business IT support workspace in London. They identified that most IT companies were geared towards mid-size and large companies, and so set up IT Support company supporting the smaller businesses. Initially working from a home-based setup, the company grew gracefully and swiftly and within one year, the directors were hunting desperately for a commercial location with more space and easy access for clients. A commercial space in Sussex Ring, North Finchley was identified and soon turned into an IT office for Optima IT. Branded as ‘crazy people’ by friends and family for starting a business in the midst of an IT crash, they went head-first into setting up the new business and have not looked back ever since.

As the number of clients grew year on year, so did the number of technical employees. The company, therefore, evolved from a 2-member company to a 12-employee team in 2021, even growing during the global pandemic in 2019-2020.

The single-most important thing that distinguishes Optima IT from other players in the IT support market is that we are always willing to go the extra mile and providing pro-active support is our primary focus.

Meet Some of the Optima Team

Optima IT has broadly categorised its employees into 4 departments according to specialisation – Sales, Home Office IT Support, Business IT Support and Web Design. Each department is equipped with the technical expertise and experience needed to carry out their job responsibilities. These departments are supported by the Marketing and Accounts teams. All our staff have tons of experience in their respective fields. In fact one clever clog in the office once worked out that we have over 200 years of experience between us!!

Nick Shah
Director

Sat Shah
Director

Rahu Kumar
Business Team Leader

Pierluigi Desena
Business Team

Lewis Tate
Business Team

Khrishal Jivanlal
Home Office Team

Ibraheem
Home Office Team

Konstantin Prohorov
Web Design Team Leader

What our clients
think of us

We put ourselves in our clients shoes. Years of experience have taught us to listen, advise, and offer professional support.

Google Rating
4.9
Based on 215 reviews

Nick at Optima was fast and responsive when I had a late afternoon issue with my computer. He was flexible to fix it at 5pm on a Friday, and then gave me expert guidance on how to avoid similar issues in the future. Optima is my first choice for professional computer maintenance!
Ian Morris
Ian Morris
17:42 23 Jul 21
Optima were call and calm in a crises. They helped me retrieve the last few days files which I had accidently deleted in a mad moment this morning.My nerveous breakdown was averted by their quick action and professionalism.
Alberto Rossetti
Alberto Rossetti
15:26 22 Jul 21
Always found thorough, polite, effective to sort out my IT computer issues
Alison Walsh
Alison Walsh
11:45 19 Jul 21
I brought in a water damaged laptop without an appointment. I was dealt with immediately by Ibraheem in a very professional manner. With 24 hours he had assessed the damage (serious) and advised me on options to move ahead. This is a very good company and I have used them a number of times over the years. Highly recommended
Mark Fox
Mark Fox
17:55 16 Jul 21
Khrish provided superb service and after a dreadful experience he provided comfort and reassurance in a most professional and kindly manner.I was extremely grateful at all levels the whole company is caring and is osympathetic to the demands of sometimes distraught customers .M
Martyn Woolf
Martyn Woolf
19:17 13 Jul 21

Certified by and partnered with leading suppliers

With a considerable and growing client base, Optima IT has partnered with several renowned product and service providers such as Microsoft Silver Partners, Dell Partner Direct, HP Partner, ESET Partner, Bitdefender Reseller, Acronis Partner amongst others.