About Us

Optima IT was founded in 2001 by the two current directors Neeraj Shah (Nick) and Satyan Shah (Sat).

While the whole world was still in shock with the global dot com crash, Nick and Sat identified a niche gap in the small business IT support workspace in London. They identified that most IT companies were geared towards mid-size and large companies, and so set up IT Support company supporting the smaller businesses. Initially working from a home-based setup, the company grew gracefully and swiftly and within one year, the directors were hunting desperately for a commercial location with more space and easy access for clients. A commercial space in Sussex Ring, North Finchley was identified and soon turned into an IT office for Optima IT. Branded as ‘crazy people’ by friends and family for starting a business in the midst of an IT crash, they went head-first into setting up the new business and have not looked back ever since.

As the number of clients grew year on year, so did the number of technical employees. The company, therefore, evolved from a 2-member company to a 12-employee team in 2021, even growing during the global pandemic in 2019-2020.

The single-most important thing that distinguishes Optima IT from other players in the IT support market is that we are always willing to go the extra mile and providing pro-active support is our primary focus.

Meet Some of the Optima Team

Optima IT has broadly categorised its employees into 4 departments according to specialisation – Sales, Home Office IT Support, Business IT Support and Web Design. Each department is equipped with the technical expertise and experience needed to carry out their job responsibilities. These departments are supported by the Marketing and Accounts teams. All our staff have tons of experience in their respective fields. In fact one clever clog in the office once worked out that we have over 200 years of experience between us!!

Nick Shah
Director

Sat Shah
Director

Rahu Kumar
Business Team Leader

Pierluigi Desena
Business Team

Lewis Tate
Business Team

Khrishal Jivanlal
Home Office Team

Sam Krol
Home Office Team

Konstantin Prohorov
Web Design Team Leader

What our clients
think of us

We put ourselves in our clients shoes. Years of experience have taught us to listen, advise, and offer professional support.

Google Rating
4.9
Based on 386 reviews
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Krish at Optima was really helpful and went above and beyond in his advice. Cannot recommend highly enough! Thank you.
Avi Djanogly
Avi Djanogly
1700675750
Always very professional and quick turn around - thanks Krish!
Richard Philip
Richard Philip
1700566422
Excellent and professional service as always. Have used Optima for several years and never disappointed. Krish has always been very helpful and today, Sam went the extra mile to resolve my laptop issue in a short space of time. Very grateful for the support offered by such knowledgeable people. It is good to support our local business who offer a great service.Many thanks.
From the moment Khrish replied to my initial enquiry, I knew my Mac was in safe hands.Khrish and his team kept me informed throughout the process and completed the task quickly, effectively and at a good price.I can't speak highly enough of the service I received from Optima - 'Thank-you' Khrish!
Geoff Carr
Geoff Carr
1700162618
As usual Optima and Khrish have sorted out the problem with a quick turnaround.thank you
Patricia Salem
Patricia Salem
1700041812
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Certified by and partnered with leading suppliers

With a considerable and growing client base, Optima IT has partnered with several renowned product and service providers such as Microsoft Silver Partners, Dell Partner Direct, HP Partner, ESET Partner, Bitdefender Reseller, Acronis Partner amongst others.

  • Dear Optima Client,

    We will be closed on the day of the Coronation of His Majesty The King.

    May 8th – CLOSED