About Us

Optima IT was founded in 2001 by the two current directors Neeraj Shah (Nick) and Satyan Shah (Sat).

While the whole world was still in shock with the global dot com crash, Nick and Sat identified a niche gap in the small business IT support workspace in London. They identified that most IT companies were geared towards mid-size and large companies, and so set up IT Support company supporting the smaller businesses. Initially working from a home-based setup, the company grew gracefully and swiftly and within one year, the directors were hunting desperately for a commercial location with more space and easy access for clients. A commercial space in Sussex Ring, North Finchley was identified and soon turned into an IT office for Optima IT. Branded as ‘crazy people’ by friends and family for starting a business in the midst of an IT crash, they went head-first into setting up the new business and have not looked back ever since.

As the number of clients grew year on year, so did the number of technical employees. The company, therefore, evolved from a 2-member company to a 12-employee team in 2021, even growing during the global pandemic in 2019-2020.

The single-most important thing that distinguishes Optima IT from other players in the IT support market is that we are always willing to go the extra mile and providing pro-active support is our primary focus.

Meet Some of the Optima Team

Optima IT has broadly categorised its employees into 4 departments according to specialisation – Sales, Home Office IT Support, Business IT Support and Web Design. Each department is equipped with the technical expertise and experience needed to carry out their job responsibilities. These departments are supported by the Marketing and Accounts teams. All our staff have tons of experience in their respective fields. In fact one clever clog in the office once worked out that we have over 200 years of experience between us!!

Nick Shah
Director

Sat Shah
Director

Rahu Kumar
Business Team Leader

Pierluigi Desena
Business Team

Lewis Tate
Business Team

Khrishal Jivanlal
Home Office Team

Ibraheem
Home Office Team

Konstantin Prohorov
Web Design Team Leader

What our clients
think of us

We put ourselves in our clients shoes. Years of experience have taught us to listen, advise, and offer professional support.

Google Rating
4.9
Based on 263 reviews
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Extremely professional company to deal with. Knowledgeable staff and would definitely recommend for all computer needs. Quick to understand the problem and find resolution.
Estelle Blake
Estelle Blake
14:46 07 Jan 22
I used Optima for the first time today. Brilliant service !!. Will now be my “go to guys” with any IT issues . Krish was great and resolved all issues first time and within a day .I was expecting to be without my laptop for four or five days so a big Thankyou . Would highly recommend that should you incur IT problems, Optima is the place you need to contact.
Vincenzo Quattromini
Vincenzo Quattromini
18:08 06 Jan 22
They offered same day upgrade to my computer which was carried out efficiently with good communication to me , the client , at all times . I cannot recommend them more strongly
Michael Gluckman
Michael Gluckman
19:10 15 Dec 21
Just a note to say a big thank you to you Nick and Optima computers.Your calmness and reassurance have been fantastic. The service that Optima afforded me with the speedy service is brilliant.Thank you
John Charlton
John Charlton
09:50 12 Dec 21
The only delay I experienced was waiting for the required replacement part to be delivered, that aside, I have nothing but praise for the quality of their service, very professional and very courteous, and the repair was carried out within a day.
NOEL SERRANO
NOEL SERRANO
23:13 09 Dec 21
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Certified by and partnered with leading suppliers

With a considerable and growing client base, Optima IT has partnered with several renowned product and service providers such as Microsoft Silver Partners, Dell Partner Direct, HP Partner, ESET Partner, Bitdefender Reseller, Acronis Partner amongst others.