About Us

Optima IT was founded in 2001 by the two current directors Neeraj Shah (Nick) and Satyan Shah (Sat).

While the whole world was still in shock with the global dot com crash, Nick and Sat identified a niche gap in the small business IT support workspace in London. They identified that most IT companies were geared towards mid-size and large companies, and so set up IT Support company supporting the smaller businesses. Initially working from a home-based setup, the company grew gracefully and swiftly and within one year, the directors were hunting desperately for a commercial location with more space and easy access for clients. A commercial space in Sussex Ring, North Finchley was identified and soon turned into an IT office for Optima IT. Branded as ‘crazy people’ by friends and family for starting a business in the midst of an IT crash, they went head-first into setting up the new business and have not looked back ever since.

As the number of clients grew year on year, so did the number of technical employees. The company, therefore, evolved from a 2-member company to a 12-employee team in 2021, even growing during the global pandemic in 2019-2020.

The single-most important thing that distinguishes Optima IT from other players in the IT support market is that we are always willing to go the extra mile and providing pro-active support is our primary focus.

Meet Some of the Optima Team

Optima IT has broadly categorised its employees into 4 departments according to specialisation – Sales, Home Office IT Support, Business IT Support and Web Design. Each department is equipped with the technical expertise and experience needed to carry out their job responsibilities. These departments are supported by the Marketing and Accounts teams. All our staff have tons of experience in their respective fields. In fact one clever clog in the office once worked out that we have over 200 years of experience between us!!

Nick Shah

Sat Shah

Rahu Kumar
Business Team Leader

Pierluigi Desena
Business Team

Lewis Tate
Business Team

Khrishal Jivanlal
Home Office Team

Sam Krol
Home Office Team

Konstantin Prohorov
Web Design Team Leader

What our clients
think of us

We put ourselves in our clients shoes. Years of experience have taught us to listen, advise, and offer professional support.

Google Rating
Based on 428 reviews

Very helpful and fast turnaround.
They are a company you can trust.Great service, great technicians.
Just like to say how excellent Optimas's service alwasys is. I'm a small, infrequent customer but i am always treated with courtesy and a helpful approach. On this occasion Sam was extremely helpful and solved my problem quickly and effectively. Would absolutely reccomend Optima to anyone needing IT hepl. Alan Swedloff.
excellent service , very helpful.no hesitation in recommending them.
Excellent, helpful and efficient service provided by Khrish.

Certified by and partnered with leading suppliers

With a considerable and growing client base, Optima IT has partnered with several renowned product and service providers such as Microsoft Silver Partners, Dell Partner Direct, HP Partner, ESET Partner, Bitdefender Reseller, Acronis Partner amongst others.

  • Dear Optima Client,

    We will be closed on the day of the Coronation of His Majesty The King.

    May 8th – CLOSED
  • Dear Optima Client,


    We’ve all worked hard this year, so to give our team a well-earned rest we’ll be knocking off for the Christmas break.

    During this period, for EMERGENCIES ONLY please contact us via the Optima icon on the bottom right of your screen.

    Our phone lines will not be manned during the Christmas break and we will not be receiving any voicemails.

    Christmas Opening Times

    Friday 22nd Dec 9am – 2pm
    Dec 23rd – Jan 1st CLOSED
    Tuesday 2nd Jan 9am – 6pm


    Wishing you a Merry Christmas and a Happy New Year!

    May the festive season bring you and your loved ones immense joy and happiness.